COURSE DETAILS
MODULES
ELIGIBILITY

Gain expertise in search, Learn how to get noticed in google search results and How to run search and display ads campaigns, plus get prepared for Google certifications.

Learning Objectives


 Understanding Search Engine Optimization (SEO)
 Keyword research and tools for Keyword research
 Creating Content for SEO
 Link Building and Back Links
 Schema Mark-up For SEO
 Understanding Search engine marketing
 Pay per click (PPC), its Importance, types, and benefits
 User journey of Google ads and its bidding process
 Display ads, video ads, and universal app ads
 Bing ads campaign
 Overview of Google Certifications
 Preparation for Google Ads Fundamentals Exam
 Preparation for Google Ads Search Advertising Exam
 Preparation for Google Ads Display Certification
 Preparation for Google Ads Mobile Certification
 Preparation for Google Ads Video Certification



  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Preparation for Google Certification
Have basic knowledge of working in the Windows environment and internet


SEO, SEM and Google Courses



  • Learn to run ads on google
  • Learn Strategic and effective use of SEO for getting in the search results
  • Get Prepared for five Google certifications
  • Programs starts with the basics of Digital Marketing to give you an wholesome understanding while moving towards SEO and SEM
  • Extensive Learning hours with 50 hours of classroom training including the classroom assessment with additional 48 hours of online guided practice for better learning and increased retention